@article{PengaruhCitraMerekBrandImagedanHargaterhadapKeputusanPembelianKonsumenSurveipadaMahasiswaProgramStudiAdministrasiBisnisFakultasIlmuAdministrasiUniversitasBrawijayaMalangTahunAngkatan20132014dan20142015PenggunaKartuPrab,
	author = {Ike Venessa and Zainul Arifin},
	title = {Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b},
	number = {1},
	volume = {51},
	journal = {Jurnal Administrasi Bisnis S1 Universitas Brawijaya},
	month = {10},
	year = {2017},
	abstract = {This study is aim to understand and explain : Significance of the influence of  corporate image variable, consumers image variable, product image variable,  price variable on consumer purchase decision  all together; Significance of the influence of  corporate image variable  on consumer purchase decision; Significance of the influence of  consumers image variable on consumer purchase decision; Significance of the influence of  product image variable on consumer purchase decision; Significance of the influence of  price  variable on consumer purchase decision. The result of this research are : corporate image, consumers image, product image and price have significant and positive influence all together (simultaneously) on consumer purchase decision; corporate image have significant and positive influence on consumer purchase decision; consumer image have significant and positive influence on consumer purchase decision;  product image have significant and positive influence on consumer purchase decision; price have significant and positive influence on consumer purchase decision.},
	pages = {44--48},
}